Tequila Bottle
Free Ur Spirit
Free Ur Spirit is a start-up that focuses on sourcing tequila straight from the source. Their sourcing comes straight from Mexico. They take pride in their premium tequila products being original, authentic, and traditional. They are also proud of the mezcal and agave byproducts they use.
I volunteered as a graphic designer to design the logo for their tequila bottle and overall their aesthetic and vision.
Duration
Two Months
Position
Project Manager
Deliverables
Brainstorming, Sketches, Mood Board, Variations, and Finals
Brainstorming
Free Ur Spirt Agave, LLC
Keywords:
Agave ・Premium・Quality・Tequila・Mezcal・Soil・Mexico・Jalisco・Traditional・Generations・Syrup・Traditional Manufacturing・Distilliation ・Source・Roots・Original・Luxury
Jeanette, the business owner of the start-up, wanted the logo to focus on the keywords; quality and luxury. Her main focus is bringing attention to the agave plant, its roots, and the syrup.
Sketches
I sketched a couple of variations of the agave plant. Plenty with the agave syrup and one with the country.
Mood Board
Variations
Finalized Versions
Through trials and tribulations, my client decided on these logos since she believed it represented the company the best. I loved all the designs I completed for her and she does as well. This project helped me understand more how the design industry works and I hope to encounter more opportunities to showcase my skills.